Start-up level to multimillion-dollar direct response business - 6 times!

Generated over $590M and sold 3.1M units!

Built a sales organization to 60+ employees and generated over $22M!

Completed 19 product launches!

Successfully launched 6 DRTV campaigns generating a 2.7+ ROAS!

Reduced DRTV cost per call (CPC) by 52%!

Generated $5M from a radio campaign in only 8 months!

Rebounded a radio campaign an increased the ROAS by 4 points!

Escalated online lead generation revenue from $528K to $2.3M in one year!

Managed advertising budgets ranging from $6.5M to $12M annually!

Developed DR strategy and infrastructure with call centers, merchant account, fulfillment centers, list brokers, copywriters, designers and launched four direct mail campaigns for a single client generating over $1M in 11 months!

Increased Amazon sales by 5 times!

Increased cross-sell conversion rate by 400%!

Reduced return rates by 30% and licensing fees by 20%!

Launched 260 nationwide events in 18 months, increased retail sales by 200% and drove 86% new customer acquisition!

Redesigned product packaging and components > increased MSRP from $50 to $250 > generated six figures in less than 12 months with email and outbound calling campaigns!

Worked with 20 different call centers training over tens of thousands of agents!